Overview
Having worked in publishing for nearly ten years, at digital start-ups and Big Five publishing houses including HarperCollins, Canelo, and Bonnier Books UK, I have extensive knowledge of trade publishing across all genres and all formats.
I am insatiably creative, highly driven and a passionate storyteller, with years of experience delivering best-in-class campaigns with strategic results, utilising my extensive digital experience to deliver award-winning campaigns with little to no budget, and drawing on my traditional marketing experience to deliver unmissable and bestselling campaigns with significant, six-figure budgets.
I can offer any of the following marketing services to help with your project:
- Competitor / Market research to help you position your work and become inspired
- Marketing strategy - budget variable with benchmarks, price recommendations, seasonality, timings and recommended platforms
- General campaign review and brainstorming
- Copy review (not copywriting) - blurb, cover, social posts etc
- Author bio - set up, review and copy suggestions
- Influencer marketing campaigns - outreach to major and micro-influencers on all platforms (TikTok, Instagram and Twitter)
- Content creation to re-purpose across your channels and via advertising
- Low-price ebook promotions (UK and US)
- Categories, search strings and keyword metadata on Amazon
- Author platform building including newsletters, social channels and website reviews, with a focus on building a TikTok strategy and helping you to create content
- Social media marketing across Meta, TikTok and Facebook
- Amazon marketing and advertising
- Copywriting with SEO, for blogs and social channels (not blurbs)
- General buzz-building
- Author coaching
In addition, as an agented author and content creator I also offer the following services:
- Query review, to help you perfect your synopsis, cover letter and chapter sample ahead of querying agents
- Market review for writers to help them write stories that will fit the traditional and self-published market
- CV and Cover Letter Review for publishing hopefuls
- Upskilling sessions on content creation for TikTok and Instagram
- Tutorials for self-published authors looking to market their work
- Author coaching
Services
Fiction
Awards
- British Book Award Shortlist for Debut Novel of the Year for Days at the Morisaki Bookshop by Satoshia Yagisawa
- London Book Fair Trailblazer Award 2020
- Book Marketing Society Awards for Best Adult Fiction Campaigns for The Serial Killer's Wife, The Heatwave and The Mother
- Book Marketing Society Award for Best Debut Campaigns for Days at the Morisaki Bookshop and Our Stop
Work experience
Bonnier Books UK
Responsible for marketing Bonnier Books UK's entire Fiction list across Zaffre (commercial fiction) and Manilla Press (literary fiction), in addition to leading the marketing team of Embla (digital fiction) for a year and covering roles across Bonnier's Non-Fiction list, marketing Donna Ashworth poetry and Michael Ball's memoir. Marketing bestselling authors bestselling authors including T.M. Logan, Stacey Halls, Mai Corland, Lynda La Plante, Olivia Rose Darling, Wilbur Smith, Satoshi Yagisawa, Rosie Goodwin, Natasha Solomons, Julie Mae Cohen, Robert Peston, Lars Kepler, Sarah Yarwood-Lovett, and many others.
Avon, HarperCollins UK
Responsible for marketing Avon, HarperCollins' entire list for over three years. Including working on bestselling authors C.L. Taylor, Helen Fields, Phillipa Ashley, Sue Moorcroft, Alice Hunter, Simon McCleave, Claire Allan, Caroline Corcoran, Emma Cowell, J.M. Hall, Lorna Cook, Mandy Robotham, Katarina Diamond, and many others.
Canelo
Managing the entire Canelo list as the only Marketer and Publicist for the digital start-up. Ran campaigns for Kindle bestsellers including Darcie Boleyn, Nick Louth, M.J. Lee, Rachel Lynch, Grace Thompson, Lisa Hall, Glynn Iliffe, Matt Brolly, and many others.
Projects
Author Coaching (Festivals)
I regularly offer 1-2-1 slots at literary festivals including Women's Prize Live, Primadonna Festival and the Northern Lights Writers Conference offering advice on social media, author brand building, querying, marketing strategies, self-publishing vs traditional publishing and more.
The Empire by Michael Ball
Launching a new historical fiction series by the West End legend Michael Ball. Thousands of hardback pre-orders after a limited pre-awareness campaign including brand partnerships, influencer events with Theatre Cafe, huge outdoor advertising and strategic newsletter and advertising strategies. Hitting No. 3 on the Sunday Times bestseller on launch, over 1,000 reader reviews on Amazon, a Top 50 Kindle bestseller and Top 100 Audible bestseller.
The Serial Killer's Wife by Alice Hunter
An award-winning marketing campaign, leading to 250,000 sales across all formats. With a guerilla marketing budget focused on Meta and Amazon advertising - over 600,000 impressions on launch - and a massive, organic influencer outreach leading to huge awareness and over 1,500 pre-orders in ebook and a Sunday Times bestseller.
Fair Rosaline by Natasha Solomons
An exciting Shakespeare untelling of Romeo and Juliet. A massive influencer campaign included recruiting the 'Fair Fourteen' (14 key champions to the campaign) nine months pre-publication, huge proof runs over six months, increasing social advertising, and an almost daily review of copy and messaging post-publication with 150 reader reviews on launch. A Kindle promotion with supporting BookBub led Fair Rosaline to enter the Top 20 Kindle chart.
Days at the Morisaki Bookshop by Satoshi Yagisawa
Responsible for launching the Japanese-translated bestseller in the UK. With a limited budget, huge POS runs, and unstoppable influencer outreach, it reached over 3 million readers in 3 months, over 1,000 pieces of content via TikTok and Instagram, and over 50,000 copies sold within six months. The campaign won the Book Marketing Society award for Best Debut Campaign of Jul-Sep 2023 and Days at the Morisaki Bookshop was nominated for the Debut Novel of the Year at the British Book Awards 2024.
